IKEA Hiring! Full Time Executive, Brand & Content in WP Kuala Lumpur - Ricebowl

Experience: Minimum 1-2 years of marketing experience

Marketing Mix: Knowledgeable in understanding of customer experience, digital and experiential marketing

Language: Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills, knowledge of other languages is an added advantage

Education: Minimum Bachelor’s Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines

Content Management:  Executes and schedules content across all social media, digital, in-mall assets, outdoor media and other related touchpoints (Facebook, Instagram, Threads, TikTok, YouTube, newsletters, mobile app, website, etc); managing content calendars and publishing timelines aligned with marketing initiatives

Community Management: Works together with external agency in responding to inquiries/comments and by monitoring MyTOWN’s online audience activity on social media/digital platforms to enhance brand narrative, activating a highly engaging MyTOWN community online

Digital Advertising Operations: Coordinates paid media assets and ad specifications with internal team and external agency for integrated marketing campaigns, ensuring seamless workflow

Reporting and Performance Analytics: Assist in data collection and tracking digital metrics, compiling paid media performance reports that supports business decisions

Cross-functional Collaboration within Marketing and with other departments on relevant campaigns, activities and partnerships, to ensure campaign operational efficiency