CHIS Internationals Hiring! Full Time General Manager - Sustainability and Communications in Selangor - Ricebowl

General Manager

Department : Sustainability, Promotions and Communication

Reporting to : Chief Executive Officer

Location: Petaling Jaya

Role Summary

Lead the Sustainability, Promotions & Communication Department in strengthening the reputation, acceptance and global market positioning of Malaysian palm oil through integrated promotional, communications and sustainability strategies.

The role provides strategic leadership in advancing our clients promotional agenda, corporate reputation, sustainability positioning and stakeholder engagement while championing the effective application of Artificial Intelligence (AI) to enhance communications, promotional effectiveness and our clients visibility across digital and AI-powered information platforms.

Key Responsibilities

Strategic Leadership

· Lead the Sustainability, Promotions & Communication Department in delivering our clients strategic objectives.

· Develop and implement departmental strategies, annual work plans, budgets and performance targets.

· Advise the Chief Executive Officer and Management on strategic issues relating to promotions, communications, sustainability and organisational reputation.

· Foster innovation, collaboration and continuous improvement across the Department.

Sustainability Positioning

· Provide strategic leadership on sustainability matters affecting the Malaysian palm oil industry, including ESG, MSPO, EUDR and emerging global developments.

· Work closely with Scientific Affairs and relevant technical departments to translate scientific and regulatory developments into clear, credible and persuasive promotional and communications narratives.

· Support stakeholder engagement and industry advocacy to strengthen confidence in Malaysian sustainable palm oil.

Promotions & Communications

· Lead integrated promotional and communications strategies that strengthen the reputation, acceptance and competitiveness of Malaysian palm oil in priority markets.

· Drive branding, campaigns, media engagement, digital communications, exhibitions, partnerships and stakeholder outreach to maximise our clients visibility, influence and market impact.

· Safeguard our clients corporate reputation through effective issues management, crisis communications and evidence-based messaging.

· Monitor market trends, campaign performance and stakeholder insights to continuously improve promotional effectiveness.

Artificial Intelligence & Digital Innovation

·  Champion the strategic adoption of Artificial Intelligence (AI) across promotions and communications to enhance research, content development, campaign planning, stakeholder engagement and monitoring.

·  Lead our clients AI-enabled promotions and communications strategy, ensuring our clients evidence and positions remain visible, authoritative and accurately represented across AI-powered information platforms.

· Lead the continued development of clients AI capabilities, including Large Language Models (LLMs), Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI visibility monitoring and responsible AI governance.

Stakeholder Engagement & Leadership

· Build and maintain strong relationships with government agencies, regulators, industry associations, international organisations, media and strategic partners.

· Represent our client at high-level meetings, conferences, industry forums and stakeholder engagements locally and internationally.

· Lead, develop and inspire a high-performing Department while ensuring effective governance, prudent resource management and continuous improvement.

· Undertake any other duties assigned by the Chief Executive Officer.

Qualifications & Experience

· Bachelor's degree in communications, Marketing, Public Relations, Corporate Affairs, Business Administration, Sustainability, Environmental Science or a related discipline.

· Master's Degree or relevant professional qualification is an advantage.

· Minimum 10–12 years' relevant experience, including experience in a leadership role.

· Proven experience in promotions, branding, strategic communications, corporate affairs, stakeholder engagement or related functions.

· Experience in sustainability, ESG, certification, regulatory affairs or related fields, with an understanding of international developments affecting the palm oil industry, including MSPO and EUDR.

· Experience with Large Language Models (LLMs), AI-powered search, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI visibility monitoring and responsible AI governance will be an advantage.

· Experience engaging with government agencies, regulators, industry bodies and international stakeholders.

· Excellent written, presentation and interpersonal communication skills in English and Bahasa Malaysia.

Key Competencies

· Strategic Leadership & Business Acumen

· Promotions & Market Development

· Corporate Communications & Reputation Management

· Sustainability & Industry Advocacy

· Digital Innovation & AI Leadership

· Stakeholder Engagement & Influence

· People Leadership