Else Retreats Hiring! Full Time Sales Manager in Federal Territory, Earn up to MYR 5,000 - Ricebowl

About Else

Locally rooted but globally connected, Else is a modern-day sanctuary and cultural platform for travellers and guests to discover Kuala Lumpur through design, food, wellness, community, and thoughtful hospitality.

Located in the centre of Kuala Lumpur’s creative-cultural core, Else takes a distinct and differentiated approach to hospitality. Our approach is one where every experience is personalised, carefully crafted, and delivered with intention.

Our ambition is to operate successful restaurants within a hotel, and create a cohesive hospitality ecosystem across rooms, beverage programmes, events and programming.

Role Overview

The Sales Manager is responsible for driving commercial revenue and business development across Else, with a primary focus on:

1. Event Sales (PoolHouse, Somewhere, Business Den)

2. F&B Sales (Yellow Fin Horse, Raw)

3. Room Sales

The role is highly proactive and relationship-driven, responsible for identifying new business opportunities, developing existing accounts, converting enquiries into revenue, and building long-term partnerships with corporate clients, agencies, event organizers, lifestyle brands, social groups and the wider creative community.

The Sales Manager should understand that selling Else is not simply about selling a meeting room, restaurant table or hotel room. It is about selling an experience, a sense of place and something different.

Success is measured primarily through F&B, event and meeting revenue, supported by clearly defined direct room-sales targets, a healthy sales pipeline, strong conversion, disciplined follow-through and long-term client retention.

What You'll Be Responsible For

1. F&B, Events & Meeting Room Sales

• Drive sales for RAW and YFH through corporate dining, private events, celebrations, restaurant buyouts and group bookings, with particular attention to agreed outlet priorities.
• Sell meeting rooms and meeting packages combining venue hire, refreshments, dining and accommodation where appropriate; develop business for quieter periods.
• Manage enquiries, site inspections, proposals, negotiations and booking conversion; agree client requirements and secure confirmations and deposits within approved terms.

2. Hotel Room Sales & Cross-Selling

• Generate room sales through corporate accounts, group stays, event-related accommodation and direct client relationships, working closely with Rooms and Reservations.
• Sell integrated stay-and-dine, meeting and celebration packages; convert restaurant and event clients into accommodation business and hotel clients into F&B business.
• Negotiate within approved room rates, availability and commercial terms, coordinating group blocks and booking cut-off dates with Revenue and Reservations; refer pricing or inventory exceptions for approval.

3. Business Development & Account Management

• Build a qualified pipeline through proactive prospecting, sales calls, networking, site visits and relationships with companies, event planners, agencies and local communities.
• Develop account plans, maintain regular client contact and identify repeat bookings, referrals and opportunities to increase total account revenue.
• Maintain accurate CRM records of contacts, enquiries, proposals, booking status and follow-up actions, applying company guest-data and communication requirements.

4. Sales Performance & Commercial Discipline

• Deliver agreed F&B, event, meeting-room and room-sales targets, with F&B-led business as the principal focus and distinct targets for accommodation.
• Report pipeline value, conversion, confirmed revenue, room nights, account production and lost-business reasons; provide realistic forecasts and corrective sales actions.
• Protect margins through approved pricing and discount controls; coordinate contracts, deposits, cancellation terms, billing and payment follow-up with Finance.

5. Cross-Functional Coordination & Guest Experience

• Confirm operational feasibility with Restaurant, Culinary, Beverage, Rooms and relevant event teams before committing menus, layouts, timings, capacity or special arrangements.
• Provide complete event orders and booking handovers, including agreed services, guest numbers, dietary needs, room requirements and payment terms; communicate changes promptly.
• Coordinate with Marketing and Partnerships on sales materials and campaigns, support operational teams with client clarification and follow up after delivery to secure feedback and repeat business.

KEY PERFORMANCE AREAS / KPIs

Event Sales

• Event revenue achieved
• Repeat and referral business

F&B Sales

• Corporate and group F&B revenue
• Private dining / buyout revenue
• Restaurant event revenue

Room Sales

• Incremental room revenue generated
• Group room nights
• Event-related room nights
• Direct booking contribution

ARCHETYPES OF THE SUCCESSFUL CANDIDATE

• Proven hospitality sales experience, preferably in restaurant, F&B, catering, events or boutique and lifestyle hotel environments, with a record of converting enquiries and generating new business.
• Strong corporate and local-market relationship-building capability, with confidence selling meetings, celebrations, dining experiences and promotional packages.
• Working knowledge of hotel room sales, group bookings and approved rate structures, with the ability to cross-sell accommodation and F&B effectively.
• Commercially aware and organised, with strong proposal writing, negotiation, CRM, forecasting and cross-functional communication skills.

KEY COMPETENCIES

• F&B & Event Sales
• Business Development & Account Management
• Room Sales & Cross-Selling
• Negotiation & Commercial Acumen
• CRM & Sales Pipeline Management
• Guest Focus & Cross-Functional Coordination
• Ownership & Accountability

Pay: From RM5,000.00 per month

Work Location: In person