BE International Marketing Hiring! Full Time Executive, Social Media in Federal Territory - Ricebowl

Overview of the Position:

We are looking for a creative, energetic, and results-driven Executive, Digital Marketing / Social Media to manage and grow the company's social media presence across relevant digital platforms.

The successful candidate will be responsible for developing engaging social media content, managing daily social media activities, supporting marketing campaigns, and building strong online engagement with customers, prospects, and our distributor/sales network.

Job Responsibilities

• Manage and maintain all company social media platforms.
• Plan and execute monthly social media content calendars.
• Create engaging content including posts, videos, Reels, Stories and other social media materials.
• Write social media captions, copywriting and promotional content.
• Develop content for company, products, promotions, events and campaigns.
• Create content to support the company's direct selling and distributor network.
• Highlight distributor achievements, events, testimonials and success stories.
• Support product launches, campaigns and promotional activities.
• Monitor and respond to comments, messages and online enquiries.
• Engage with customers, prospects and distributors through social media.
• Monitor social media trends and identify opportunities for new content.
• Work closely with the Marketing, Sales and other departments on content and campaigns.
• Coordinate with designers, videographers, and external vendors when required.
• Support social media advertising and lead-generation campaigns.
• Monitor competitors and industry social media activities.
• Track social media performance and prepare regular reports.
• Monitor key metrics such as reach, engagement, followers, views and leads.
• Ensure all content follows company branding, guidelines and compliance requirements.
• Ensure product, business opportunity and testimonial claims are properly approved before publishing.
• Support company events, launches and activities by producing real-time social media content.
• Stay updated with the latest social media trends, tools and content formats.
• Perform other marketing and social media-related duties assigned by management.

Requirements

• Diploma/Degree in Marketing, Mass Communication, Digital Marketing, Media or related field.
• Min ONE(1) year of experience in social media or digital marketing.
• Experience in direct selling, FMCG, beauty, wellness or retail is an advantage.
• Good knowledge of Facebook, Instagram, TikTok and other social media platforms.
• Good writing and communication skills.
• Creative and able to generate new content ideas.
• Basic knowledge of Canva, CapCut or other content-creation tools.
• Basic understanding of social media analytics and advertising.
• Able to work independently and as part of a team.
• Proactive, creative, organised and willing to learn.
• Comfortable with video/content creation and appearing on camera when required.

Work Location: In person