- Kuala Lumpur Federal Territory Malaysia
Working Location
Job Description
Responsibilities
Role Purpose
To build and manage a sustainable innovation pipeline that delivers profitable growth
through differentiated products, consumer-focused solutions, and continuous product portfolio optimization.
The role ensures innovation projects are executed efficiently from idea generation to
commercialization while balancing technical feasibility, consumer desirability, regulatory
compliance, manufacturing capability, and commercial viability.
Key Responsibilities
1. Innovation Strategy & Pipeline Management
Develop and execute innovation initiatives aligned with business strategy and future market
opportunities.
Responsibilities
• Develop annual innovation plans aligned with business objectives.
• Build and manage the innovation pipeline.
• Identify growth platforms and future innovation opportunities.
• Balance breakthrough, adjacent, and incremental innovation.
• Develop innovation roadmaps by category.
• Evaluate innovation investment priorities.
• Monitor innovation portfolio performance.
2. Consumer & Market Insight
Translate consumer understanding into meaningful product innovation.
Responsibilities
• Analyze consumer behaviors and unmet needs.
• Conduct market and competitive assessments.
• Identify emerging food, beverage, and lifestyle trends.
• Translate consumer insights into product concepts.
• Support consumer testing and validation.
• Monitor market performance after product launch.
• Recommend portfolio improvements based on market feedback.
3. Product Development
Lead the development of innovative products from concept to commercialization.
Responsibilities
• Develop new food and beverage products.
• Improve existing formulations.
• Optimize product quality and cost.
• Develop prototype formulations.
• Conduct product performance evaluations.
• Support pilot-scale production.
• Lead commercial production trials and commercialization.
• Ensure successful manufacturing transfer.
4. Innovation Project Leadership
Lead cross-functional innovation projects throughout the product lifecycle.
Responsibilities
• Define project objectives and deliverables.
• Develop project timelines and milestones.
• Coordinate cross-functional project teams.
• Monitor project progress and risks.
• Facilitate project review meetings.
• Resolve technical and operational issues.
• Ensure on-time project delivery.
5. Product Portfolio Management
Manage product portfolios to maximize business performance.
Responsibilities
• Evaluate portfolio performance.
• Identify opportunities for product renovation.
• Recommend product rationalization.
• Support lifecycle management.
• Improve profitability through portfolio optimization.
• Monitor innovation contribution to business growth.
6. Commercialization & Launch Excellence
Ensure seamless transition from development to commercial production.
Responsibilities
• Coordinate commercialization activities.
• Support manufacturing scale-up and commercialization.
• Develop technical product specifications.
• Ensure production readiness.
• Support launch execution.
• Monitor post-launch performance.
• Drive continuous product improvement.
7. Cross-functional Collaboration
Partner with business functions to accelerate innovation success.
Responsibilities
• Collaborate with Marketing on concept development.
• Work with Commercial to understand customer requirements.
• Support Procurement in ingredient selection.
• Coordinate with Manufacturing during process validation and commercialization.
• Partner with Regulatory Affairs on product compliance.
• Work closely with Science & Technology on technical challenges.
• Align with Finance on product costing and profitability.
8. Supplier & External Innovation Management
Leverage external expertise to strengthen innovation capability.
Responsibilities
• Develop supplier innovation programs.
• Identify emerging ingredient technologies.
• Evaluate new raw materials.
• Build relationships with strategic suppliers.
• Collaborate with research organizations.
• Participate in external innovation networks.
9. Product Quality & Continuous Improvement
Ensure products consistently meet quality expectations.
Responsibilities
• Define product quality attributes.
• Improve formulation robustness.
• Reduce product variability.
• Support shelf-life improvement.
• Lead product optimization projects.
• Resolve technical product issues.
10. Innovation Capability Development
Strengthen organizational innovation capability.
Qualifications & Experience
Education
• Bachelor's and Master’s degree in Food Science, Food Technology, Food Engineering,
Nutrition, Chemistry, Biotechnology, or related discipline.
• Training in Innovation Management, Design Thinking, Consumer Insights, or Product
Management is advantageous.
Professional Experience
• 12–15 years of experience in Product Development and Innovation within the FMCG Food
& Beverage industry.
• Proven experience leading successful product launches.
• Experience managing cross-functional innovation projects.
• Packaging development and process improvement experiences is advantageous.
• Strong knowledge of commercialization, product development, technical and
manufacturing processes.
• Experience working with ASEAN or international markets is preferred.
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