Rise Of Pakistan Hiring! Part Time Digital Marketing Executive - Campaign Specialist - Media Planner in - Ricebowl

Role Description

Plan and deliver marketing campaigns that reach relevant audiences and support brand and commercial objectives. Combine audience insights, coordinated execution, and performance analysis to improve campaign effectiveness and media investment.

Key Responsibilities

• Translate marketing objectives into campaign briefs, schedules, and measurable targets.
• Research audiences, competitors, channel opportunities, and media consumption.
• Coordinate content, creative assets, landing pages, and approval workflows.
• Support campaign setup, tracking, testing, and launch readiness.
• Monitor budgets, delivery, engagement, conversions, and acquisition costs where relevant.
• Analyze results and recommend changes to targeting, messaging, timing, or investment.
• Liaise with agencies, publishers, platforms, and internal teams.
• Maintain accurate campaign records, reports, and expenditure trackers.
• Conduct structured tests and document findings and measurement limitations.
• Follow applicable privacy, advertising disclosure, brand suitability, and content usage requirements.
• Prepare post-campaign reviews and incorporate lessons into future plans.

Role-Specific Responsibilities

• Digital Marketing Executive: Execute activities across relevant channels, such as paid search, social media, email, and organic search. Maintain publishing schedules and support website updates and reporting.
• Campaign Specialist: Own assigned campaigns from setup through optimization and review, coordinating audience rules, tracking, creative delivery, and operational quality.
• Media Planner: Develop audience-led channel plans, recommend budget allocations, and estimate reach, frequency, costs, and expected outcomes using appropriate research.

Qualifications

• Relevant experience in digital marketing, campaign management, media planning, advertising, or a related field.
• Understanding of customer journeys, audience segmentation, and marketing metrics.
• Strong analytical, numerical, and problem-solving skills.
• Proficiency in spreadsheets, presentation tools, and relevant marketing platforms.
• Ability to interpret data and communicate practical recommendations.
• Strong organizational skills and attention to detail.
• Effective communication and stakeholder coordination skills.
• Ability to manage multiple activities and meet deadlines.
• A diploma or degree in marketing, advertising, communications, business, analytics, or a related field, or equivalent practical experience.
• Campaign Specialist: Experience independently configuring, monitoring, and improving campaigns.
• Media Planner: Experience interpreting audience research and developing evidence-based media recommendations.

Preferred Qualifications

• Relevant advertising, analytics, or marketing platform certifications.
• Familiarity with web analytics, conversion tracking, attribution, and experimentation.
• Experience working with agencies, media owners, or creative teams.
• Exposure to programmatic advertising, traditional media, or cross-channel planning.
• Knowledge of campaign automation, dashboards, or reporting tools.
• Relevant industry expertise or experience supporting multiple markets.

Scope by Role

• Digital Marketing Executive: Supports day-to-day digital execution and channel performance.
• Campaign Specialist: Owns the operational delivery and optimization of assigned campaigns.
• Media Planner: Defines channel selection, investment allocation, and media schedules to achieve agreed audience and campaign objectives.