The Marketing Manager is responsible for leading and executing overall marketing strategies to drive brand awareness, customer engagement, and business growth. This role oversees campaign planning, team coordination, performance analysis, and ensures all marketing initiatives align with company objectives.
Job Type:
Working Hours:
- Monday – Friday, 5 days a week
Key Responsibilities:
- Develop, implement, and manage marketing strategies to promote products and services.
- Oversee brand management to ensure consistent positioning and messaging across all channels.
- Conduct market research to analyze trends, competitors, and customer preferences.
- Plan, execute, and optimize marketing campaigns across digital, social media, print, and events.
- Manage marketing budgets and track return on investment (ROI) for campaigns.
- Drive lead generation initiatives and collaborate with the sales team to improve conversions.
- Coordinate with internal teams, external agencies, and vendors to execute marketing initiatives.
- Oversee content strategy, including social media, digital platforms, and public relations efforts.
- Enhance customer engagement and loyalty through targeted marketing strategies.
- Monitor key performance indicators (KPIs) and provide insights to improve overall marketing effectiveness.
Qualifications:
- Minimum Certificate / Diploma / Advanced / Higher / Graduate Diploma in Marketing, Digital Marketing, Digital Media & Design, Communication, or related field.
- Preferably specialized in Marketing or equivalent.
- 3–5 years of working experience in a related field.
- Strong knowledge of strategic planning principles and marketing best practices.
- Good written and verbal communication skills in Mandarin and English.
- Strong leadership, interpersonal, and communication skills.
- Ability to multitask, proactive, creative, and detail-oriented in a fast-paced environment.