- Jalan 4/125 Petaling WP Kuala Lumpur Malaysia 57100

Working Location
Job Description
Requirements
Proven experience as a Content Creatoror similar role, with aportfolioshowcasingsuccessful social media campaignsandengaging content.
Strong understanding of various social media platforms (e.g., Instagram, Facebook, TikTok, etc.)and their respectivebest practices for content creation and engagement.
Excellent copywriting and editing skills, with the ability to craft compelling narrativesandpersuasive calls-to-actionthat align with the cafe'sbrand voice.
Proficiency in photography and videography, including basic editing skills, to produce high-quality visual content for social media and marketing materials.
Experience in brand storytelling, with the ability to translate the cafe's home-style, slow-living ambience into engaging digital content.
Demonstrated ability in community engagement, fostering positive interactions with followers and building a loyal online community around the brand.
Familiarity with content management systemsandsocial media scheduling tools.
Ability to work independently and collaborativelyin afast-paced environment, managing multiple projects and deadlines effectively.
A creative mindsetwith apassion for food, coffee, and creating memorable customer experiences.
Excellent communication skills in both English and Mandarin, to effectively engage with a diverse customer base and internal teams.
Responsibilities
Develop and execute a comprehensive content strategyaligned with the cafe'sbrand identity and marketing goals, focusing on creating an inviting and relatable 'home-style' atmosphere.
Create engaging and high-quality visual content (photography and videography)forsocial media platforms, website, and marketing materials, showcasing menu items, cafe ambiance, and customer experiences.
Write compelling and persuasive copyforsocial media posts, website content, email newsletters, and promotional materials, effectively communicating the cafe's brand story and value proposition.
Manage and grow the cafe's social media presenceacross relevant platforms(e.g., Instagram, Facebook, TikTok), including content scheduling, community engagement, and performance monitoring.
Collaborate with the marketing teamto brainstorm and implementcreative campaignsthatdrive customer trafficandenhance brand loyalty, ensuring consistent brand messaging.
Stay up-to-date with the latest social media trends, content creation techniques, and digital marketing best practices to ensure the cafe remains competitive and innovative.
Engage with the online communityby responding tocomments, messages, and reviewsin a timely and professional manner, fostering apositive brand imageandcustomer relationships.
Assist in organizing and documenting cafe events or special promotionsthrough photography and videography, creatingshareable content for marketing purposes.
Translate marketing concepts and brand messaging into visually appealing and easily digestible contentformats suitable for adiverse audience.
Contribute to the overall brand storytellingby consistently producing content that reflects the cafe's ethos ofslowing down and appreciating life's simple pleasures.
Benefits
MRT - TAMAN NAGA EMAS
0.8 km
MRT - KUCHAI
0.9 km
LRT - BANDAR TUN RAZAK
1.5 km
KTM - BANDAR TASIK SELATAN
1.5 km
LRT - BANDAR TASIK SELATAN
1.5 km
KTM - SALAK SELATAN
1.6 km
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