Fenzo Digital Hiring! Part Time Performance Marketing - Paid Media Manager (Google Ads, Paid Social). in Johor - Ricebowl

Fenzo Digital is seeking an experienced Performance Marketing Manager or Paid Media Manager to oversee and improve paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid media channels for our clients.

This specialist, hands-on position requires demonstrated expertise in campaign delivery, media buying, conversion tracking, advertising budgets, and performance optimisation. Applicants must have at least four years of experience in dedicated Performance Marketing Manager, Paid Media Manager, Performance Media Manager, or directly equivalent paid advertising management positions.

Key Responsibilities

• Develop, launch, manage, and optimise Google Ads campaigns, including Search, Display, Shopping, YouTube, remarketing, and Performance Max.
• Oversee Meta Ads campaigns across Facebook and Instagram, covering campaign structure, audience selection, retargeting, creative testing, and budget distribution.
• Build and optimise TikTok Ads campaigns and propose additional paid advertising channels aligned with client goals.
• Control paid media budgets, monitor campaign pacing, and adjust bidding strategies and spending across platforms.
• Track and improve cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversion rate (CVR), and click-through rate (CTR).
• Set up, validate, and troubleshoot conversion tracking through Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads conversion tracking, Meta Pixel, and Conversions API (CAPI), collaborating with developers when required.
• Independently oversee multiple client advertising accounts and stay informed about platform developments.

Essential Requirements

• At least four years of experience specifically in dedicated performance marketing or paid media management positions, such as:
• Performance Marketing Manager
• Paid Media Manager
• Performance Media Manager
• PPC Manager
• SEM Manager with substantial cross-platform paid media experience
• Strong, recent, hands-on expertise in Google Ads and Meta Ads, alongside practical experience managing TikTok Ads.
• Demonstrated ability to independently create, launch, optimise, and scale paid advertising campaigns.
• Thorough understanding of PPC, paid search, paid social, SEM, media buying, conversion tracking, remarketing, and performance reporting.
• Proven outcomes in lead generation and/or e-commerce, supported by campaign examples and measurable results.
• Experience overseeing advertising budgets and using performance data to guide optimisation decisions.

Preferred Qualifications

• Previous digital marketing agency experience overseeing multiple client advertising accounts.
• Six to seven years of total experience in paid advertising.
• Current or recently expired Meta advertising certifications.
• Familiarity with LinkedIn Ads, Microsoft Advertising, or other paid media channels.
• Experience in conversion rate optimisation (CRO) and landing page testing.