Role Description
Support customer acquisition, revenue growth, and long-term customer value through effective sales or customer success activities. Understand customer needs, communicate suitable solutions, and coordinate internal teams to deliver a consistent experience throughout the customer lifecycle.
Key Responsibilities
- Understand customer objectives, challenges, and requirements.
- Build productive relationships with prospects, customers, and relevant decision-makers.
- Communicate product or service benefits accurately and set realistic expectations.
- Maintain accurate CRM records, activity updates, and agreed next steps.
- Coordinate demonstrations, meetings, proposals, onboarding, or service reviews within the assigned remit.
- Work with marketing, technical, delivery, and support teams to address customer needs.
- Monitor progress against agreed sales targets or customer success measures.
- Identify commercial opportunities, customer concerns, and retention risks.
- Follow up on commitments and escalate unresolved issues promptly.
- Share customer feedback to support product and service improvements.
- Follow pricing, approval, confidentiality, and information handling procedures.
Role-Specific Responsibilities
- Sales Representative: Prospect for customers, qualify enquiries, present offerings, prepare quotations, and close sales within an assigned territory, channel, or product range.
- Account Executive: Manage qualified opportunities through discovery, solution development, negotiation, and close. Coordinate stakeholders and maintain accurate pipeline forecasts.
- Customer Success Specialist: Guide onboarding and adoption, maintain customer success plans, and track progress toward agreed outcomes. Coordinate issue resolution and support renewals or expansion with designated account owners.
Qualifications
- Relevant experience in sales, account management, customer success, customer service, or a related field.
- Strong communication, listening, presentation, and relationship-building skills.
- Ability to understand customer needs and explain business value clearly.
- Good organizational skills and consistent follow-through.
- Familiarity with CRM systems, spreadsheets, and online collaboration tools.
- Strong problem-solving skills and a collaborative, customer-focused approach.
- Ability to manage competing priorities and maintain accurate records.
- Sound commercial judgment and professionalism.
- A relevant qualification in business, marketing, communications, or a related field, or equivalent practical experience.
- Sales Representative / Account Executive: Ability to manage objections, negotiate within authority, and work toward revenue targets.
- Customer Success Specialist: Ability to support adoption, assess customer health, and manage expectations.
Preferred Qualifications
- Relevant industry or product knowledge.
- Experience with consultative selling, product demonstrations, or structured account planning.
- Familiarity with customer onboarding, retention metrics, or customer success platforms.
- Experience managing renewals, identifying expansion opportunities, or coordinating complex customer issues.
- Additional language skills relevant to the customer base.
Scope by Role
- Sales Representative: Focuses on generating and converting sales within an assigned market or channel.
- Account Executive: Owns the progression and closure of assigned sales opportunities.
- Customer Success Specialist: Focuses on adoption, value realization, and customer retention, with commercial ownership where explicitly assigned.