Kothree Group Hiring! Freelance Freelance Digital Marketing Executive in Melaka, Earn up to MYR 3,500 - Ricebowl

Bachelor's degree in Marketing, Communications, Business, or a related field.

1-2 years of proven experience in digital marketing, with a focus on executing campaigns and analyzing performance.

Demonstrated understanding of core digital marketing channels including SEO, SEM, social media marketing, email marketing, and content marketing.

Experience with marketing analytics tools (e.g., Google Analytics) to track campaign effectiveness and identify areas for improvement.

Proficiency in developing and implementing marketing strategies aligned with business objectives.

Excellent written and verbal communication skills in English and Mandarin, with the ability to craft compelling marketing copy.

Ability to work independently and collaboratively within a small team environment, demonstrating strong organizational and time-management skills.

Familiarity with social media management tools and best practices for engaging target audiences.

A proactive and results-oriented mindset with a keen eye for detail and a passion for digital marketing trends.

Assist in the development and execution of digital marketing campaigns across various channels, including social media, email, and search engines, to drive brand awareness and lead generation.

Create engaging and relevant content for social media platforms, website blog, and email newsletters, ensuring alignment with brand voice and marketing objectives.

Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media insights, providing regular reports on key metrics and suggesting areas for optimization.

Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital marketing landscape.

Support the marketing team in managing social media communities, responding to inquiries, and fostering positive engagement with the target audience.

Assist in the coordination and execution of online advertising efforts, including setting up ad campaigns, monitoring budgets, and tracking ROI.

Collaborate with internal teams to ensure consistent brand messaging and integrated marketing efforts across all digital touchpoints.