Role Description
Identify and develop opportunities to expand into new locations, markets, channels, or customer segments. Combine research, financial analysis, and execution planning to support viable growth initiatives aligned with business capabilities and investment priorities.
Key Responsibilities
- Research market demand, customer needs, competitors, and expansion opportunities.
- Assess potential locations, channels, partners, and routes to market.
- Analyze commercial viability, operational requirements, and organizational readiness.
- Develop financial models covering investment, operating costs, revenue potential, and returns.
- Compare expansion options and document assumptions, risks, and dependencies.
- Prepare business cases, presentations, and recommendations for approval.
- Coordinate due diligence with finance, legal, property, operations, and other specialists.
- Support partner engagement and commercial negotiations within delegated authority.
- Develop launch plans, milestones, budgets, and success measures.
- Coordinate teams, suppliers, and outstanding actions through implementation.
- Monitor new operations against approved plans and recommend corrective action.
- Capture lessons learned and improve repeatable expansion processes.
Role-Specific Responsibilities
- Business Expansion Analyst: Conduct market research, location or channel assessments, financial modelling, and scenario analysis.
- Business Expansion Executive: Coordinate opportunity development, site or partner follow-up, documentation, approvals, and launch activities.
- Business Expansion Manager: Lead expansion priorities and project delivery, manage stakeholders and resources, and oversee investment recommendations and launch performance.
Qualifications
- Relevant experience in business development, expansion, strategy, market research, commercial analysis, or operations.
- Strong analytical, research, and problem-solving skills.
- Understanding of business models, market assessment, and investment appraisal.
- Proficiency in spreadsheets and presentation tools.
- Ability to translate findings into practical recommendations and delivery plans.
- Strong communication, relationship-building, and stakeholder coordination skills.
- Good organizational skills and attention to detail.
- Sound commercial judgment and ability to work with incomplete information.
- A degree in business, economics, finance, marketing, real estate, or a related field, or equivalent practical experience.
- For manager roles, experience leading growth initiatives, managing budgets, and coordinating launches or operational transitions.
Preferred Qualifications
- Relevant industry knowledge and familiarity with target markets.
- Experience with site selection, feasibility studies, partnerships, or distribution development.
- Exposure to cross-border expansion, localization, or franchise models.
- Experience evaluating pilot results and scaling successful operations.
- Additional language skills relevant to assigned markets.
- Willingness to travel for market assessments, site visits, and launches where required.
Scope by Role
- Business Expansion Analyst: Provides evidence and financial insights to support expansion decisions.
- Business Expansion Executive: Supports opportunity progression and coordinated launch execution.
- Business Expansion Manager: Owns expansion planning and delivery within the assigned remit, balancing growth, investment, operational readiness, and risk.