This position is based at Breezway Experience Centre, Temasya 8, Glenmarie
Breezway is looking for a creative, results-driven, and hands-on Marketing Executive to join our marketing team. You will generate leads through social media and digital campaigns, and create engaging content that showcases Breezway’s products, projects, events, and brand.
You will plan campaigns, design graphics, film and edit videos, support events, and track results.
This is a hands-on role for someone who enjoys both creative work and delivering measurable results.
What do we provide to you for you?
- We will offer you a competitive Basic Salary
- 5 working days only
- Birthday leave
- Annual Increment
- Parking Allowance
- Medical Insurance
- Open Culture
- Personal Development Opportunities
- Annual Leave, EPF, SOCSO, EIS
Key Responsibilities
Social Media Lead Generation and Campaign Performance
- Plan, execute, monitor, and optimize organic and paid social media campaigns to generate relevant inquiries and leads.
- Develop campaign concepts, audience targeting, advertising copy, creative assets, calls to action, and social media lead forms.
- Work closely with the relevant internal teams to ensure social media inquiries and leads are recorded and followed up appropriately.
- Track campaign performance, including reach, engagement, clicks, inquiries, lead sources, cost per lead, and other agreed performance indicators.
- Prepare regular campaign and social media performance reports, highlighting results, insights, and opportunities for improvement.
- Test different content formats, visuals, messaging, audiences, and calls to action to improve lead quality and campaign performance.
- Monitor social media trends, audience behavior, competitor activities, and platform updates to identify new content and lead-generation opportunities.
Social Media and Content Execution
- Plan and maintain social media content calendars based on marketing priorities, campaigns, events, product information, and project stories.
- Create, schedule, publish, and manage content across relevant social media platforms.
- Write clear and engaging captions, advertising copy, video scripts, headlines, and calls to action.
- Design social media graphics, advertisements, event materials, banners, presentations, and other marketing assets.
- Produce platform-appropriate content, including static posts, carousels, short-form videos, Reels, Stories, and project highlights.
- Capture and edit photos and videos using suitable cameras, mobile devices, lighting, audio, and editing tools.
- Resize, adapt, and repurpose content for different platforms and campaign requirements.
- Monitor comments and messages and support timely, professional community engagement.
- Ensure all published content is accurate, visually consistent, and aligned with Breezway’s branding and communication standards.
- Organize and maintain marketing photos, videos, design files, and other digital assets.
Events, Project Visits, and Content Shoots
- Support the planning and execution of exhibitions, marketing events, customer activities, product-related events, and other company initiatives.
- Assist with event logistics, marketing materials, displays, content capture, social media coverage, and post-event communications.
- Attend project sites and other locations to conduct photo and video shoots.
- Prepare shoot concepts, shot lists, scripts, equipment, and content requirements before each site visit.
- Capture suitable footage of Breezway products, completed projects, event activities, demonstrations, and other relevant subjects.
- Edit and transform site footage into social media posts, project videos, campaign materials, and other marketing content.
- Coordinate with internal colleagues, customers, project contacts, and other relevant parties during events and content shoots.
- Be willing to travel locally when required for project visits, events, photography, and video production.
Who are we looking for?
- Diploma or degree in Marketing, Communications, Multimedia, Graphic Design, or a related field—or equivalent experience.
- 1–3 years of experience in social media, digital marketing, content creation, or graphic design.
- Experience managing social media content and digital campaigns, with knowledge of platform analytics and advertising tools.
- Basic understanding of campaign metrics and lead tracking.
- Experience with AI tools (e.g., ChatGPT, Microsoft Copilot, Canva AI, CapCut AI) is an advantage.
- Proactive and detail-oriented, able to work independently and with others.
- Willing to travel to project sites and event locations when required.