Core Business Talent Hiring! Part Time Field Marketing Specialist - Regional Marketing Executive - B2B Marketing Specialist in - Ricebowl

Role Description

Develop and deliver marketing activities that engage business audiences, support sales opportunities, and strengthen market presence. Translate business priorities into targeted campaigns and local programs, coordinating with sales, partners, and marketing teams to achieve measurable outcomes.

Key Responsibilities

• Develop marketing plans aligned with target accounts, audience needs, and sales priorities.
• Coordinate campaigns, webinars, events, roundtables, and partner activities.
• Adapt messaging and materials for relevant industries, markets, and customer segments.
• Work with sales teams to define audience selection, lead qualification, and follow-up responsibilities.
• Prepare briefs and coordinate content, creative assets, landing pages, and communications.
• Manage campaign schedules, suppliers, approvals, and expenditure.
• Maintain accurate campaign and contact records in approved systems.
• Monitor engagement, qualified leads, pipeline contribution, and campaign costs.
• Gather customer, competitor, and local market insights.
• Evaluate results and recommend improvements to targeting, formats, and investment.
• Follow brand guidelines, privacy requirements, and communication preference controls.
• Support product launches, account-based initiatives, and customer advocacy activities.

Role-Specific Responsibilities

• Field Marketing Specialist: Deliver sales-aligned programs within an assigned territory or account group, emphasizing direct engagement, events, and coordinated follow-up.
• Regional Marketing Executive: Adapt and execute regional campaigns across assigned markets, coordinating local teams, translations, schedules, and reporting.
• B2B Marketing Specialist: Develop business-focused campaigns across relevant channels, supporting demand generation, lead nurturing, and the communication of product or service value.

Qualifications

• Relevant experience in B2B marketing, field marketing, regional marketing, events, or campaign delivery.
• Understanding of business buying journeys, audience segmentation, and demand generation.
• Strong project coordination and organizational skills.
• Clear writing, presentation, and stakeholder communication skills.
• Ability to work effectively with sales teams and external partners.
• Familiarity with CRM, marketing automation, event, or campaign reporting tools.
• Analytical skills and ability to translate results into practical improvements.
• Attention to detail and sound budget tracking.
• A diploma or degree in marketing, communications, business, or a related field, or equivalent practical experience.
• For regional roles, ability to coordinate across markets, cultures, and time zones.

Preferred Qualifications

• Experience with account-based marketing, partner campaigns, or industry-focused programs.
• Familiarity with pipeline reporting, attribution limitations, and campaign measurement.
• Experience managing agencies, venues, speakers, or event suppliers.
• Relevant industry knowledge and understanding of target decision-makers.
• Additional language skills relevant to assigned markets.
• Willingness to travel for events, sales activities, and regional coordination where required.

Scope by Role

• Field Marketing Specialist: Owns local or territory-based programs that connect marketing activity with sales engagement.
• Regional Marketing Executive: Coordinates market adaptation and execution of regional marketing plans.
• B2B Marketing Specialist: Delivers targeted campaigns that build awareness, generate demand, and support opportunity development.