- Singapore
Working Location
Job Description
Responsibilities
Plans and coordinates marketing activities that help attract customers to retail stores, online shops, and other sales channels. Supports campaigns for product launches, seasonal promotions, brand initiatives, loyalty programs, and in-store events. Works with marketing, merchandising, sales, store operations, e-commerce, and external agencies to make sure campaigns meet business objectives and are delivered consistently across locations and channels.
Helps develop campaign briefs, schedules, budgets, promotional materials, and communication plans. Coordinates the production and distribution of in-store displays, signage, digital content, email campaigns, social media assets, and other customer-facing materials. Confirms that promotions are accurate, approved, and aligned with brand standards, product availability, pricing, and store requirements. Works with store teams to communicate campaign details and resolve execution issues.
Monitors campaign performance using sales results, customer engagement, traffic, redemption, and other relevant measures. Prepares reports, gathers feedback from stores and customers, and shares recommendations to improve future activity. May support local marketing initiatives, retailer partnerships, sponsorships, customer research, and competitor reviews. A coordinator role may focus more on schedules, assets, approvals, and execution, while specialist and executive roles may have greater responsibility for campaign planning, performance analysis, and recommendations.
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