About Wild Rice Sdn Bhd

Born from Malaysia’s underground creative counterculture, Lost Prophet is a

storytelling-first clothing brand that treats fashion as mythmaking. It bridges fashion,

music, and film into one coherent world. Each drop is part of a larger fictional

universe, reflecting inner darkness, cultural pressure, and fractured identity.

Mission: To weaponize fashion as a storytelling tool for misfits and modern

iconoclasts.

Lost Prophet isn’t just clothing—it’s a transmedia mythos. Fashion drops tie into

original lore, scripts, songs, and cinematic universes. No other local brand builds a

complete creative world with each item.