About Walking On Sunshine Sdn. Bhd.

At INITIA, we established multiple brands in Singapore and in Malaysia. 

Since its founding, INITIA's devotion and commitment have made it one of the premier beauty & lifestyle platforms in Asia. Led by a dedicated team, INITIA Group creates a series of avant-garde beauty salons, integrating lifestyle & trendy elements to provide a top-notch & dynamic experience for our customers.

Initia has been in the beauty industry and has created a series of new concept salons that blends with lifestyle and trends to provide a unique and fascinating lounge that contributes to relaxation, inspiration that'll makes you look & feel good inside and out.

One of which is Walking On Sunshine Sdn. Bhd – a lifestyle beauty brand offering expert Korean hairstyling and wellness services across Singapore and Malaysia. 

In 2021, the Initia Group will embark on a new business journey beyond the beauty and lifestyle businesses to brand creation, brand consulting and incubation, strategic operations management, and effective brand marketing.

INITIA Group is looking forward to growing as a company that leads the market through research and development.