About Tirae Holdings Sdn Bhd

Tirae Holdings Sdn Bhd is a premier distributor specializing in the import of high-demand American cosmetics for the Asian market. We serve as the strategic bridge between innovative US beauty trends and local consumers, exclusively managing a diverse portfolio that includes Wet n Wild, Beauty Creations, and Physicians Formula.
 

Our mission is to make international beauty accessible. By leveraging a robust multi-channel distribution network, we ensure our brands are available where our customers shop most: through leading health and beauty retailers Watsons and Sasa, as well as major online e-commerce platforms. From cruelty-free trendsetters to hypoallergenic solutions for sensitive skin, our curated selection meets the evolving needs of the modern beauty enthusiast.