About Southern Rubber Works Sdn Bhd

Founded in Penang in 1959, Southern Rubber Works Group of Companies (SRW) comprises several subsidiaries involved in diversified business segments: footwear, branded retailing, etc. Backed by strong shareholders and strong team-play culture, we are one of the leading players in each of these business segments. In the footwear segment, SRW is the creator and owner of the well-known Pallas and its stable of sub-brands. We are an organization with integrated operations – spanning from conceptualization, design, marketing and distribution. In the branded retailing segment, SRW is a key partner of Nike, Adidas, Levi’s, Dockers and Hurley.