,Content Creation: Independently develop and curate compelling content (including write-up) for social media platforms and being part as the presenter for the video either live or pre-recorded, where necessary
Social Media Management: Monitor and manage social media accounts (including uploading, monitoring and analysing the postings), ensuring consistent brand messaging, timely responses to inquiries, and addressing customer concerns.
Engagement and Community Management: Actively engage with the audience through comments, messages, and discussions, fostering a positive and interactive community.
Social Media Analytics: Track and analyze social media metrics, such as reach, engagement, and conversions, to evaluate the effectiveness of campaigns and optimize strategies accordingly.
Research and Trends: Stay up-to-date with the latest social media trends, algorithms, and best practices to identify new opportunities for audience growth and engagement.
Reporting: Prepare regular reports on social media performance, highlighting key metrics, trends, and insights to share with the team and stakeholders.
Collaboration: Work closely with the design team, and other relevant departments/team to ensure alignment of messaging, visual elements, and brand guidelines across all social media channels
Influencer Outreach: Identify and establish relationships with relevant influencers and industry partners for potential collaborations and brand advocacy.
Stay Compliant: Maintain awareness of legal and ethical considerations surrounding social media usage and ensure compliance with applicable regulations and company policies.

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