[{"id":1,"title":"Chinese","prefix":"zh","value":"

神农⽒创⽴于 1978 年，源⾃槟城。品牌名称取⾃中国⽂化中⼴为⼈知的⼈物 —— 神农。在传说中，神农为了找出能治病救⼈的草药，亲⾃尝百草、以⾝试药，只为了让⼈⺠远离疾病，获得健康。神农所代表的，不只是⼀个⼈物，更是⼀种为健康负责、不计代价的奉献精神。神农⽒的产品研发与⽣产，始终坚持以神农的精神作为把关原则：从原料选择，到配⽅设计从⽣产过程，到品质检验从上市前评估，到⻓期使⽤反馈我们相信：真正好的健康产品，必须经得起时间与⼝碑的考验。这也是为什么，神农⽒多年来在市场上，能够累积稳定且正⾯的产品⼝碑。在疫情之前，我们⼀直专注于将保健产品，出⼝到东南亚各个国家。直到疫情爆发之后，我们开始重新思考⼀件事情 —— 健康，不应该只是⽣意，⽽是⼀个更重要的责任。我们希望，能够为⻢来⻄亚⼈⺠尽⼀份⼒，把真正好的产品、好的健康，带回本地。也正是在这样的信念之下，我们开始⼀步⼀步，把这份坚持带回⻢来⻄亚市场。 2020 年我们正式将优质保健产品带回本地市场，并推出明星产品 —— 补⾻天王，从线上开始，建⽴品牌基础。 2022 年我们在槟城总部，开设第⼀家旗舰店，正式从线上⾛向线下，让顾客可以亲⾝体验我们的产品。 2024 年 9 ⽉神农⽒产品正式进驻 Health Lane Pharmacy 连锁药局，进⼊更主流与专业的零售渠道。 2024 年 10 ⽉我们在 Damansara Uptown 开设第⼆家旗舰店，拓展品牌在雪隆区的影响⼒。 2025 年 4 ⽉我们邀请⼤⻢著名新闻主播 —— 陈嘉荣先⽣成为品牌代⾔⼈，以更专业与信任感，传递我们的健康理念。 2025 年 5 ⽉神农⽒产品正式上架 Watsons 连锁门店，让更多消费者能够更⽅便接触到我们的产品。 2025 年 8 ⽉明星产品补⾻天王荣获 ASEAN Record 认证，单⽉销售额突破 RM1,000,000 ，成为东盟纪录认证产品。 2025 年 9 ⽉我们在 Bangsar South 设⽴全新办公室，为品牌未来发展奠定更稳固的基础。 2025 年 10 ⽉我们在 Johor Bahru 开设第三家旗舰店，持续扩⼤品牌版图。⼀路⾛来，我们没有⾛捷径，也没有追求短期的爆发。⽽是透过⼀款⼀款产品，慢慢累积信任；透过⼀个⼀个真实反馈，⼀步⼀步⾛到今天。因为我们始终相信：品牌之所以被看⻅，是因为产品真的被⽤出来。⽽神农⽒能⾛到今天，靠的从来不是运⽓，⽽是⼏⼗年来，⼀直坚持的⼀件事情：“⼀家⼈的幸福，由您的健康开始”。

"},{"id":2,"title":"English","prefix":"en","value":"

Shen Loon She Enterprise Sdn. Bhd. (“SLS”) was founded in 1978 in Penang, Malaysia. The brand name is inspired by the legendary figure “Shen Nong” (“神农”), who is widely respected in Chinese culture for his dedication to discovering medicinal herbs through self-exploration in pursuit of human well-being. This spirit represents our core belief in health, responsibility, and long-term commitment to quality.

In 2020, SLS officially introduced its flagship product, Moflex Plus, to the Malaysian market through digital channels, establishing our initial brand presence online. This was followed in 2022 by the opening of our first flagship store in Penang, marking the brand’s transition from a digital presence to experiential retail. In 2024, the company further expanded by entering Health Lane Pharmacy and opening our second flagship store in Damansara Uptown, strengthening our presence across both professional and retail healthcare channels.

In 2025, the brand expanded into Watsons nationwide, further increasing consumer accessibility. In the same year, our flagship product, Moflex Plus, achieved ASEAN Record recognition, reaching RM1,000,000 in monthly sales, a milestone that reflects both market acceptance and sustained consumer confidence. To support continued growth, the company established a corporate office in Kuala Lumpur and further expanded our retail footprint with a third flagship store in Johor Bahru. In 2026, the company officially stepped beyond Malaysia, marking a new chapter of regional expansion with the opening of its first retail store in Singapore.

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