About SG Alliance Pte Ltd

Established in 2021, SG Alliance is a financial advisory firm spearheaded by owner-directors Pang Kong Bin and Caster Ong. Born into working-class households in 1960s’ Singapore, both men started work life early, helping their families make ends meet from as early as primary school.

Financial Resilience, Life Advantage

To Pang and Ong, financial advisory is a life essential for everyone—not just the ultra-rich. They have witnessed first hand in their own lives and the lives of their clients how the simplest financial plan can empower people to make better choices and decisions even through the toughest days.

This deep-seated desire to spread the value of good financial planning spurred the two men on to build SG Alliance at a time in their lives when they can afford to sit back and enjoy the fruits of their career success. But the passion to spread the power of financial planning to more people runs stronger than ever for both men.