About Premier Legacy Advisor (Hong Leong Assurance)

HONG LEONG ASSURANCE BERHAD

Hong Leong Assurance Berhad (HLA) is Malaysia’s largest local life insurance company. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different stages of their lives. Commitment to the customer is the key to HLA's success, where services are provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.

HLA Vision

Our pursuit of excellence is a continuous journey as our Vision is to be the ‘Insurer of Choice' in Malaysia, through our entrepreneurship spirit to meet and exceed customers' expectation.

HLA Mission

We are committed to providing financial security and peace of mind to our customers through:

We aim to make every encounter with HLA a truly exceptional one!