Develop and execute comprehensive digital marketing strategies to drive brand awareness, increase website traffic, and generate online sales for our range of outdoor products for children.
Manage and optimize e-commerce platforms (e.g., Shopify, Amazon, Shopee and Lazada) to ensure a seamless and user-friendly online shopping experience, including product listings, inventory management, and order fulfillment processes.
Plan, create, and execute engaging content across various digital channels, including social media, email marketing, and blog posts, tailored to resonate with our target audience of parents and children.
Utilize Google Ads and other paid advertising platforms to create and manage effective campaigns, monitor performance, and optimize for maximum ROI.
Analyze website traffic, sales data, and marketing campaign performance using Google Analytics and other relevant tools to identify trends, insights, and areas for improvement.
Manage and grow our social media presence across platforms like Facebook, Instagram, and Tik Tok, creating engaging content and fostering a strong online community.
Design visually appealing marketing materials using Canva, including social media graphics, email templates, and website banners.
Develop and execute email marketing campaigns to nurture leads, promote products, and drive sales, ensuring compliance with email marketing best practices.
Collaborate with cross-functional teams, including product development and sales, to align marketing efforts with overall business goals and ensure consistent brand messaging.
Stay up-to-date with the latest digital marketing trends and technologies, and proactively identify opportunities to leverage new tools and strategies to enhance our marketing efforts.

Passiontree Marketing Sdn Bhd