About Mixue Malaysia Sdn Bhd

MIXUE, a nationwide chain brand founded in 1997 by Mr. Zhang Hong Chao in Zhengzhou, Henan Province, China, has dedicated itself to crafting fresh and flavorful ice cream and tea beverages tailored for young consumers. With an unwavering commitment to high quality and affordability, MIXUE has emerged as a prominent player in the global ice cream and tea beverage industry. Over the span of more than two decades, our brand has expanded exponentially, boasting a network of over 25,000 stores across 31 provinces, cities, and autonomous regions in China, as well as in overseas markets. Our success stems from strategic partnerships with three key companies: MIXUEBINGCHENG Co., Ltd., overseeing operations and management; Daka International Foods Co., Ltd., leading research, development, and production; and Shangdao Smart Supply Chain Co., Ltd., providing warehousing and logistics services. Together, these entities form a seamless industrial chain, ensuring the continued growth and success of MIXUE in the domestic beverage market while championing advancements in the global ice cream and tea industry.

Mixue first outlet in Malaysia is at Paradigm mall Johor Bahru. This store opened in February 2022 and has become a popular spot for affordable ice cream and bubble tea enthusiasts.

Our founders love all Mixuers, and Mixuers love each other. We love our customers, and they return that love. Customers care for one another, and Mixue loves its customers! The slogan "I Love You" shows everyone’s affection for each other. It’s simple and memorable, making it clear that Mixue Ice Cream & Tea is a brand that spreads love!

MiXue Mission

At MIXUE, our mission is to delight our customers by creating innovative and refreshing ice cream and tea beverages that bring joy to their lives. We are committed to upholding the highest standards of quality, affordability, and customer satisfaction in every product we serve.

MiXue Vision

Our vision at MIXUE is to become a global leader in the ice cream and tea beverage industry, known for our creativity, quality, and commitment to customer happiness. We aspire to continually innovate and expand our reach, bringing our delicious products to new markets around the world while maintaining our dedication to excellence and affordability.

MiXue Employment Philosophy

Practice Three Gen Principle, Genba, Genbutsu, Genjitsu. Unite knowledge and action, lead by example, do ordinary thing thoroughly with excellence. 

Working Culture at MIXUE

• Emphasis on creativity and innovation
• Commitment to excellence and quality
• Teamwork and collaboration
• Respect for diversity and inclusion

Benefits of Working at MIXUE

• Competitive salary packages
• Opportunities for career growth and advancement
• Dynamic and vibrant work environment
• Employee discounts on ice cream and tea beverages
• Training and development programs

Promotion Opportunities at MIXUE

We are committed to the growth and development of our employees. Through mentorship programs and internal promotions, we provide opportunities for career advancement within our organization.

Join Us Today

Explore career opportunities and join our team at MIXUE. Check out our job vacancies and apply now to be part of a dynamic and innovative company that is driving the future of the ice cream and tea beverage industry.