About Malphin Voo

THE HEALTHY HOME CREATOR

Since our establishment in 2014, we have been focused at improving the quality of living through Beyond Standards products and services.

Expanding and diversifying our product portfolios to advance this mission further, we have positioned ourselves as a Healthy Home Creator with newly established brands, WonderLab and WonderKlean, joining the ranks of the CUCKOO brand to provide greater Healthy Home offerings.

1. Healthy Appliances pillar with CUCKOO* (Water Purifiers, Outdoor Filter, Air Purifiers, Induction Hobs and Kitchenwares).

2. Healthy Lifestyle pillar with WonderLab* (beauty care retailer featuring Haruharu, WELL NATURE and WonderDewi).

3. Healthy Home Care pillar with WonderKlean* (home care specialist offering a wide-range of home care services).

Each brand will focus on different areas or pillars of a Healthy Home providing a holistic Healthy Home solution.

Our Philosophy

• In our quest to deliver satisfaction to our customers, and to enable our users to have confidence in our brand and services, we have ingrained the ‘Beyond Standards’ philosophy into all that we do.

Our Mission

• To become the No. 1 Healthy Home Creator in Asia.

Our Vision

• To go Beyond Standards in all that we do.
• To bring happiness and wellness to every single CUCKOO International user.
• To grow the company organically and to become a socially responsible organisation.