JLPW Corporate Services Sdn Bhd

It is a common myth in the corporate world that investing in good communication is an unnecessary expenditure to a company. This misconception is largely due to the fact that good communication is an intangible asset and cannot be valued in monetary terms.

Integrated communication strategies covering Corporate Public Relations and Investor Relations are important tools in sending out messages to a company’s target audience, be it the public or the desired investment communities. Effective communication strategies and channels are critical in optimising the outreach of messages. Until and unless your “message” is heard, understood and connected by the audience you are trying to reach, it is just noise.