About Ipsos Sdn Bhd

Welcome to Ipsos Malaysia, the Home of Researchers.

Established in 1975 in Paris, France, Ipsos has become one of the world’s largest market research firms, trusted globally for its innovative approaches and client-focused solutions. Our journey in Malaysia began in 1997 under the name Asia Market Intelligence (AMI), which was rebranded to Synovate in 2003. In 2011, Ipsos merged with Synovate, uniting expertise and creating a stronger presence worldwide. Since then, our Malaysian office has proudly operated under the Ipsos brand, growing into a dynamic hub with a team of over 700 dedicated professionals.

Ipsos operates in more than 90 countries, bringing nearly four decades of market research experience to deliver data-driven insights that empower our clients. We go beyond just providing data: we interpret it, contextualize it, and help clients turn insights into impactful actions—whether that’s through strategic brand development, organizational initiatives, or effective marketing programs.

Our mission is to help companies and organizations enhance their performance by actively listening to their audiences, understanding their thoughts, and anticipating their needs. We believe that this client-centered approach is what truly sets Ipsos apart.

Ipsos is proud to be the only global market research company that remains researcher-controlled, led, and operated. This unique structure underscores our commitment to delivering the highest quality of insights to our clients. With global expertise paired with a nuanced understanding of local markets, Ipsos Malaysia is here to support businesses in making well-informed, strategic decisions.