Reports to: Brand/Marketing Director or CEO

Manages: Oversees four teams - Design, Video, Content, and Matrix (Social Media)

Main Objectives: Media communication strategy, brand visual coordination, content direction, advertising matrix management, annual event planning and execution, and driving brand growth and event performance.

[Key Responsibilities]

I. Overall Strategy and Direction

Oversee the media communication direction for the "Tian Xin" brand and its sub-projects (Boutique, Zen Tourism, Education, Public Welfare, etc.).
Develop a full-year media plan based on the brand strategy (including content themes, schedule, and channel distribution).
Plan and monitor the overall media budget and resource allocation (coordination between Design, Video, Content, and Matrix teams).
Maintain consistent brand tone and style, ensuring visual and language consistency across all team outputs.

II. Annual Event Communication Planning (Key Focus)

Participate in company annual event planning meetings (e.g., art exhibitions, Zen tourism events, course launches, public welfare projects, etc.).
Responsible for event communication themes, naming, visual style, and promotion schedule planning.
Develop pre-launch, launch, and after-event communication plans.
Coordinate design, video, content, and advertising teams to ensure efficient production of event materials.
Oversee on-site media execution during events (photography, videography, live streaming, public relations exposure).
Maintain good relationships with external media, public relations, and partner brands to amplify event visibility.
Track event communication performance data and create post-event reports.

III. Design Team Management (Visual Art Direction)

Oversee various visual assets: Key Visuals (KV), posters, direct mail (DM), website banners, event visuals, product brochures, etc.
Establish visual guidelines (fonts, colors, layout, tone).
Guide the design team to maintain "high quality + consistency + innovation."
Communicate across teams to ensure visual and content information is synchronized.

IV. Video Team Management (Video and Motion Graphics)

Oversee all video content (brand stories, course promotions, event recaps, social media short videos, etc.).
Plan script direction, shooting style, pace, and editing standards.
Ensure videos align with the brand's main themes and event topics.
Oversee outsourced filming and production budgets and timelines.

V. Content Team Management (Copywriting and Communication Content)

Oversee brand copywriting tone and voice.
Plan content calendars, social media posts, advertising copy, and event scripts.
Monitor the logic and appeal of content, ensuring IT has "warmth + power."
Collaborate with the Design and Video teams to make content more three-dimensional and story-driven.

VI. Matrix Team Management (Social Media Matrix and Advertising Placement)

Manage the brand's main accounts and sub-brand accounts (Facebook/Instagram/TikTok/YouTube/Xiaohongshu, etc.).
Develop social media operation strategies (frequency, interaction, communication schedule).
Plan advertising placement, track data, and ROI.
Optimize algorithm exposure and fan growth paths.
Monitor competitor brands and market trends, and propose strategy adjustment recommendations.

VII. Data Analysis and Performance Reporting

Regularly compile data from the four teams (design click-through rates, video views, post engagement, advertising performance).
Integrate the data into a visual report for management's decision-making reference.
Continuously optimize content direction and placement strategies based on data.

VIII. Team Leadership and Training

Manage all Media team members (performance evaluation, task assignment, growth plans).
Establish departmental workflows, approval mechanisms, and collaboration standards.
Cultivate cross-team collaboration skills within the team, fostering a culture of "creative unity."
Motivate the team to maintain creativity and a passion for learning.

IX. Brand Image and Public Relations Integration

Innerzen Wellness Academy Sdn Bhd

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