[{"id":1,"title":"Chinese","prefix":"zh","value":"

我一开始成立这家公司，
不是为了做一份普通的工作，

而是希望可以真正帮到企业家和老板，
通过短视频和小红书拿到客户，做出结果，做市场第一

同时，我也希望这家公司做到并保持：

市场第一
学员案例 No.1
课程销量 No.1
团队执行力 No.1
内容能力No.1

企业文化:

1. 核心价值观：

创新
不断创新，找更好的解决方案和流程

客户
将客户的满意度和成功放在第一位

结果
注重工作成果、客户结果，用数据说话，确保高质量交付

诚信
不做损人利己的事，不做恶，坦诚相待

合作
合作与共同进步，不需要你one man show, 任何成功都离不开团队的共同努力

2. 企业使命：

帮助企业家、老板们通过短视频平台获客、打造个人IP，实现增长与品牌的长期增值

3. 企业愿景：

成为领先的小红书个人IP打造与营销平台，助力更多创业者和企业家通过短视频平台实现品牌价值，成就他们的商业梦想

4. 行为规范与文化习惯：

保持清醒：不反复犯同样的错误，能够主动解决问题，不依赖上司提醒
专注结果：专注于产生实际成果，减少无效沟通，做能够带来结果的事情
坦诚友善沟通：公司问题直接找老板沟通，公司秒解决，不用听第三者的话，有话直接跟老板讲，好好说话，不带情绪，不能好好讲话，不主动沟通的人是傻x
负责任：

负责任的人，不只是把任务做完，而是：

对结果负责，不对过程找借口
不推卸、不抱怨，遇到问题，第一反应是“我能怎么解决”，不是“谁的问题”
即使他人协作不到位，也会主动补位，确保结果如期达成

对时间负责，不浪费公司资源
尊重每一分钟工作时间。按时交付，提前沟通延误，不“消失”、不敷衍、不内耗

对团队负责，能交代、能依赖、能信任
承诺的事就会做到；汇报清晰、反馈及时，让团队能依赖你，领导能信任你

对客户和学员负责
所有内容、沟通与交付，都以客户结果为中心
不推诿、不模糊，发现问题立刻修正，用行动赢得信任

对成长负责
主动学习、复盘、优化流程，不停留在“我不会”，而是“我去学”
每一次错误都是成长机会，唯有不断改进，才能持续变强

"},{"id":2,"title":"English","prefix":"en","value":"

Why I Started This Company

When I first founded this company, I was not looking to create just another ordinary job or business.

I wanted to build a company that could genuinely help entrepreneurs and business owners acquire customers, achieve measurable results, and become market leaders through short-form video content and Xiaohongshu.

At the same time, I want this company to achieve and consistently maintain:

No. 1 in the market
No. 1 in student success stories
No. 1 in course sales
No. 1 in team execution
No. 1 in content creation capabilities

Company Culture

1. Core Values

Innovation

We continuously innovate and search for better solutions, strategies, and processes.

Customers

We place our customers’ satisfaction, success, and results above everything else.

Results

We focus on measurable outcomes, both for our work and for our customers.

We use data to evaluate performance and ensure that every project is delivered to a high standard.

Integrity

We do not benefit ourselves at the expense of others.

We do not engage in harmful or unethical behaviour. We communicate honestly, openly, and sincerely.

Collaboration

We believe in teamwork, collaboration, and growing together.

We do not need individuals who try to do everything alone or constantly put on a “one-person show.” Every meaningful success is built through the collective effort of the team.

2. Company Mission

To help entrepreneurs and business owners acquire customers, build strong personal brands, and achieve sustainable business growth and long-term brand value through short-form video platforms.

3. Company Vision

To become a leading Xiaohongshu personal-brand-building and marketing platform.

We aim to empower more entrepreneurs and business owners to build valuable brands through short-form video platforms, grow their businesses, and achieve their commercial ambitions.

4. Behavioural Standards and Cultural Practices

Stay Alert and Self-Aware

Do not repeatedly make the same mistakes.

Take the initiative to identify and solve problems instead of waiting for a supervisor to remind you or tell you what to do.

Focus on Results

Focus on producing real, measurable outcomes.

Reduce unnecessary communication, avoid unproductive work, and prioritise actions that genuinely contribute to results.

Communicate Honestly, Directly, and Respectfully

When there is a problem within the company, communicate directly with the person who can resolve it, including the founder or management.

Do not rely on rumours, assumptions, or information from third parties.

Speak openly and address issues directly, calmly, and respectfully. Communicate without unnecessary emotion, hostility, or passive-aggressive behaviour.

People who refuse to communicate, avoid difficult conversations, or speak disrespectfully undermine the effectiveness of the entire team. This behaviour is unacceptable.

Take Responsibility

A responsible person does more than simply complete assigned tasks.

Be Responsible for Results, Not Excuses

Take ownership of the final outcome instead of making excuses about the process.

Do not shift blame or complain. When a problem arises, your first question should be:

“What can I do to solve this?”

It should not be:

“Whose fault is this?”

Even when another team member has not completed their part properly, step in proactively, coordinate the necessary resources, and ensure that the intended result is delivered on time.

Be Responsible for Time and Company Resources

Respect every minute of working time and do not waste company resources.

Deliver work on time. When delays are unavoidable, communicate them in advance.

Do not disappear, respond carelessly, procrastinate, or create unnecessary internal friction.

Be Responsible to the Team

Be dependable, accountable, and trustworthy.

When you make a commitment, follow through.

Provide clear updates and timely feedback so that your teammates can depend on you and your leaders can trust you.

Be Responsible to Customers and Students

All content, communication, services, and deliverables must be centred on achieving results for our customers and students.

Do not avoid responsibility or give vague answers.

When a problem is discovered, correct it immediately. Earn trust through decisive action and consistent delivery.

Be Responsible for Your Own Growth

Take the initiative to learn, reflect, and improve existing processes.

Do not remain stuck at:

“I don’t know how to do this.”

Instead, adopt the mindset:

“I will learn how to do this.”

Every mistake is an opportunity to grow. Only through continuous learning and improvement can we become stronger and continue progressing.

"}]

Infinite New Media Group Sdn Bhd

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