About Felli

Samaria Cutlery carries the vision of producing high-quality, innovative, and eco-friendly products while consistently meeting customers’ expectations at the highest standards. We strive to provide reliable quality products at affordable prices, making them accessible to all consumers. Felli is the core brand under Samaria Cutlery, followed by Fabian and Qualitier. Our product range covers a wide selection of items from kitchen to dining, designed to enhance everyday living. For offline retail, our products are supplied to various department stores and hypermarkets across Malaysia. For online platforms, we are available on TikTok Shop, Shopee, and Lazada. In addition, we are also the main distributor for TV shopping platform Wow Shop.