About Expert Trading (M) Sdn Bhd

Join Malaysia's Fastest-Growing Frog Fishing Tackle Brand

About Us

We are a professional fishing tackle manufacturer, distributor, and wholesaler based in Bukit Mertajam, Penang. Starting from handmade lures, we have grown to become Malaysia's No. 1 frog fishing tackle brand, trusted by over 600 dealers nationwide, and followed by over 700,000 fishing enthusiasts on social media.

We are not only growing fast but growing with purpose. We are pioneering sustainable fishing practices in Malaysia, including biodegradable hooks, promoting artificial lures, and creating jobs and supporting education through community-driven initiatives.

Now, we are looking for passionate and driven individuals to grow with us.