About Care Bears

Care Bears™ makes its long-awaited return to Malaysia after over 40 years—bringing with it a world of colour, nostalgia, and positivity for fans of all ages. For the first time, Malaysians can experience Care Bears through a series of charming, thoughtfully designed specialty stores. This official initiative is spearheaded by Play Interactive Sdn Bhd, leveraging its expertise in IP licensing and brand development.

First created in 1981 by artist Elena Kucharik for American Greetings, Care Bears quickly grew into a global phenomenon. From greeting cards to plush toys, animated series, and films, these lovable characters have captured hearts across generations. Each Care Bear is uniquely defined by its vibrant colour and signature “belly badge,” symbolizing its personality and special message of care, sharing, and positivity. The universe also extends to the Care Bear Cousins—featuring a range of animal friends, each with their own distinctive traits.

Our Care Bears retail stores offer a curated selection of official merchandise sourced from licensed partners worldwide, catering to both long-time collectors and new fans discovering the brand for the first time. More than just retail spaces, these stores are designed as joyful destinations—where visitors can reconnect with childhood memories, create new experiences, and embrace the timeless values of kindness, happiness, and emotional connection.

At its heart, Care Bears is about sharing care—and bringing a little more joy into everyday life.