About Beijing Yiche Interactive Advertising Co., Ltd.

Bitauto is committed to connecting automotive industry practitioners with end users, with its business revolving around users and the industry.

Bitauto, a platform under Yiche, provides automotive news, quotation services, car owner communities and automotive services. Its content includes news reports, vehicle reviews, original programmes, live streaming, short videos, alongside functions such as new car price checks, 3D vehicle preview and owner reviews, as well as selected car maintenance and vehicle usage services. Its vehicle database offers practical tools for car selection including "Yiche Real-world Tests", panoramic vehicle viewing and AI-powered 3D car preview. It also features the "Yiche Rankings" automotive ranking system. The "New Car Price" function delivers information based on actual transaction prices from car owners and quotations from dealers.

Yiche Partner is a digital operation platform for automobile dealers and also a marketing connection platform. Built on traffic resources and SaaS tools, it combines vehicle model data and user data to help auto dealers achieve digital operations.