About Baycore Sdn. Bhd.

The Bay Trading is the company behind PEIEN Malaysia, a homegrown pet care brand built with one goal — to make reliable, high-quality pet essentials accessible to pet owners across Malaysia.

Starting with cat litter, PEIEN has grown from a local pet brand into a nationwide retail presence. Today, our products are available in more than 1,400 MR.DIY outlets, as well as major retail and pet care channels including AEON, The Store, Ecomart, Pet Lovers Centre and foodpanda. Beyond major retail chains, PEIEN is also distributed through over 1,000 independent pet shops across Malaysia.

Our growth is driven by a strong focus on product quality, practical innovation, competitive value and an understanding of what modern pet owners truly need. As we continue to expand, PEIEN is growing beyond cat litter into a wider range of pet care products and building an increasingly strong presence across modern trade, specialty pet retail and e-commerce.

Behind the brand is a young, ambitious and fast-moving team that believes good ideas should turn into real results. We value ownership, creativity, collaboration and people who are willing to learn, experiment and grow together with the company.

At The Bay Trading, you are not simply joining another company — you are joining a growing Malaysian brand with the opportunity to contribute, take ownership and be part of its next stage of growth.

PEIEN — Every Cat’s Choice.