About Asics Malaysia Sdn Bhd

ASICS Malaysia Sdn Bhd has been at the forefront of developing sports footwear and apparel for over 50 years. Throughout this time, innovation has been our driving force, leading to the introduction of design philosophies that have revolutionized the world of sports. Our research and development center in Kobe, Japan, serves as a hub where we collaborate closely with male and female athletes. Through a scientific approach, we strive to create highly innovative sports product solutions that our customers can rely on.

Technologies such as the core GEL cushioning system and Flytefoam have earned a reputation for providing the most comfortable and performance-enhancing footwear and apparel in the market, catering to both athletes and active consumers alike.

Our mission is rooted in the Latin phrase "Anima Sana In Corpore Sano," which translates to "a sound mind in a sound body." ASICS, as an acronym derived from this phrase, remains true to its founding philosophy. Every ASICS innovation, concept, and idea is driven by the goal of creating the best product possible. We aspire to become the top brand for sports enthusiasts, continuously striving to improve our technological advancements and pushing the boundaries of what we can learn from the human body and its needs in athletic gear.

At ASICS, we are dedicated to continuous improvement, working alongside our teams of experienced and passionate individuals who embody the true spirit of ASICS. Our collective effort is focused on becoming and remaining the best, with our customers at the core of everything we do.