About Al-Ikhsan Sports Sdn Bhd

About Al-Ikhsan

Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar.

From a sole proprietorship enterprise, the Company has evolved into a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd. The business has grown tremendously and currently has over 180 stores located throughout Peninsular Malaysia.

Since its inception, the company has expanded from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lovers across different income groups, offering global brands.

In 2011, the Company was awarded the ASEAN Business Outstanding Award 2011 – Industry Class Sector Sports Retail by the ASEAN Retail & Franchise Federation.

2016 marked a significant milestone in Al-Ikhsan’s history when the Government-linked PE fund Ekuinas (Ekuiti Nasional Berhad) acquired a 35% share in Al-Ikhsan Sports. The board then appointed a globally experienced sports and lifestyle retail veteran as CEO, alongside a new management team. Since then, the company has achieved double-digit sales growth and strong profitability.

The Sporting Goods Intelligence Report ranked Al-Ikhsan as the 63rd largest sporting goods retailer globally in 2018.