Job Description

We are a purpose-led immigration consultancy seeking a results-driven Digital Performance Marketer with deep expertise in Facebook and Instagram advertising, paired with a strong command of persuasive, trust-building copywriting. This role involves end-to-end ownership of paid social campaigns aimed at generating high-quality leads for immigration services, including Permanent Residency and Citizenship applications.

You’ll be responsible for building full-funnel strategies, crafting content that connects emotionally with diverse audiences, and translating insights into campaigns that convert. The ideal candidate is analytical yet creative, highly organized, and thrives in mission-driven, high-empathy industries.

Key Responsibilities

Campaign Strategy & Execution

Plan, implement, and scale paid lead generation campaigns across Facebook and Instagram.
Design and manage full-funnel ad journeys—from cold targeting to nurturing warm leads.
Create and manage campaign calendars that align with company goals and seasonal priorities.

Creative Development

Write or oversee compelling, emotionally resonant ad copy that establishes credibility and encourages action.
Produce or direct the creation of high-converting ad creatives, headlines, and landing pages.
Continuously test and refine hooks, messaging angles, and visual content for optimal performance.

Targeting & Funnel Management

Define and segment target audiences for precise ad delivery.
Build, manage, and optimize lead forms and funnels to qualify and nurture prospects efficiently.
Ensure seamless handoff to sales and operations teams for conversion follow-through.

Analytics & Optimization

Monitor campaign performance and conduct weekly reporting with clear insights and strategic recommendations.
Use data to inform audience targeting, creative decisions, and budget allocation.
Stay updated with Meta Ads Manager policies, trends, and platform features.

Cross-functional Collaboration

Work closely with internal departments—sales, content, and operations—to align marketing with business outcomes.
Provide feedback from campaign performance to support continuous improvement of service offerings and messaging.

Job Requirements

Minimum 3 years of experience running Facebook/Instagram ads with a focus on lead generation
Excellent Mandarin writing and storytelling skills is a MUST (ads must engage a Mandarin-speaking audience)
Strong portfolio showcasing high-converting ads, emails, and landing pages is required
Demonstrated ability to write persuasive, emotionally engaging copy that builds trust and converts
Deep knowledge of Meta Ads Manager, including CAPI setup, campaign structure, funnel design, and A/B testing
Solid understanding of digital ad content formats and policies for Meta platforms
Highly data-literate — able to turn insights into content and campaign optimizations
Performance-oriented mindset — thrives under KPIs like CPL, lead quality, and ROI
Comfortable working in fast-paced, high-accountability environments where outcomes matter
Bonus: Skills in photo and video editing tools (e.g., Canva, CapCut)
Strong written and verbal communication skills; able to work independently and meet deadlines

Job Type: Full-time

Pay: RM4,000.00 - RM5,500.00 per month

Benefits:

Opportunities for promotion
Professional development

Schedule:

Monday to Friday

Language:

Mandarin (Preferred)

Work Location: Remote

Agensi Pekerjaan Find Talent Sdn Bhd