Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else)
Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output
Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact
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Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else)
Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output
Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact
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Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing.
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Create and maintain detailed baseline and rolling schedules for construction packages using Primavera P6 or MS Project, aligning timelines with project milestones and resource plans.
Develop resource-loaded workplans and activity breakdowns that translate design and procurement inputs into achievable site sequences.
Track progress, update forecasts, and perform critical path and delay analyses to quantify impacts and recommend recovery options.
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