JOB DESCRIPTION IN DETAIL
1. Marketing Communications:
a) Website and other e-marketing communications
i)Collating material and editing copy for the school’s monthly e- newsletter, circuited to internal
and external audiences ii)Updating the School’s Facebook and Twitter accounts iii)Updating information about the School on external websites and directories iv)Creating fresh and up-to- date web content, to pass to the IT Specialist as necessary
v)Providing ideas and input into the development of new e-marketing materials.
b) Marketing collateral and publicity material
i)Writing and producing marketing material (brochures,posters, flyers etc) for the School’s programmes, liaising with the Administration Team to update content as necessary; sourcing student
and parents testimonials; liaising with in-house team for all marketing issues
ii)Preparing marketing collateral for the School’s corporate relations activities, working with the Director of School and Business Development Manager (Head of Marketing).
iii)Preparing PowerPoint presentations for schools at promotion events and conferences iv)Assisting the Business Development Manager in compiling media plans
v)Responsible for the School’s publicity stands and other event-support material- ordering new stock as required and ensuring the supply of stock to events
vi)Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts
vii)Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished
c) Public Relations
i)Liaison with academic and administrative staff to request and collate information for inhouse publications ii)Proactively searching out information for PR purposes and writing press releases
iii)Liaison with, and providing information to, the media and arranging meetings with corporates
iv)Maintaining a photo library and arranging external photo shoots and filming with students as well as in-house photo shoots with School staff and students
v)Updating the School’s PR notice boards
d) Advertising (printed media, outdoor and new media)
i)Supporting the Marketing Manager in booking, designing and tracking advertising for the School as required ii)Creative input into new advertising campaigns iii)Assistance with proofreading, copy writing, editing copy and information collection
e) Exhibitions and clients pitching/ visits
i)Coordinating the School’s presence at exhibitions
ii)Representing and promoting the School at various event and providing market analysis post-event
iii)Managing the supply of literature to the clients pitched and collating and dispatching literature and other display material .
iv)Ensuring prompt follow-up by of exhibition enquiries/ leads
i)Assistance and coordination at Open Days of the School ii)Coordinating the School’s annual graduation/ prize-giving iii)Marketing support for the School’s annual activities iv)Coordinating School events in relation to major accreditations and audits
v)Assistance in the growing number of other School events:, major speakers’ events, gala dinners, governance meetings etc
2. Market analysis & planning and new programme development:
Input into the School’s marketing plans: gathering market intelligence and working with the Business Development Manager (BDM)to analyse results in relation to the School’s marketing plans. Supporting the BDM in planning, researching and coordinating the school’s promotion, liaising with relevant parties both internally and externally.
3. Market Intelligence:
Gathering information on competitor schools and programmes. Also gathering information on our programmes for use in rankings and other forms of market analysis.
The post holder will, from time to time, be required to undertake other duties of a similar nature as may reasonably be required by his/her line manager.
There may be occasions when the post holder’s role and skill set may be required elsewhere within the School, so flexibility will be essential.