Currently enrolled in Marketing, Communication, Creative & Design, Digital Media or in a related field. Students from creative disciplines with a strong interest in marketing are welcome.
Basic design knowledge (Canva, Adobe Express, or Photoshop)
Interested in ecommerce, consumer behaviour and how brands grow through digital marketing.
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Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing.
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