Brand and campaign development: Support the planning and execution of marketing campaigns, product launches and brand initiatives.
Creative and content: Help develop creative briefs, brainstorm ideas, and coordinate marketing materials for digital, social media and retail channels.
Brand communications: Assist with copywriting, social content, influencer collaborations and PR activities.
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Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing.
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