Education: Bachelor’s degree or above, preferably in Marketing, Communications, Advertising, or a related field.
Experience: 1–3 years of professional experience in social media operations, content marketing, or brand management.
Platform Expertise: Deep familiarity with the ecosystems, recommendation algorithms, and user behaviors of Instagram, TikTok, YouTube, and Facebook.
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Genuinely curious about money and the real world - You already read about this stuff. Business, investing, the economy, the realities of adulting, what is happening in the country. You ask questions because you want to know, not because someone told you to.
A creative storyteller - You can take a complicated idea and make it land in fifteen slides or sixty seconds, with a good command of English and a feel for rhythm and pacing.
Naturally in tune with social media - You know hooks, formats, pacing and what makes something get saved and shared instead of just liked. You can explain why a post worked.
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