Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Preferably a Degree in Information Technology, Computer Science, Cyber Security, Information Security, Risk Management, Business Information Systems, or a related field.
Good understanding of Cybersecurity principles, emerging cyber threats, and security awareness practices, with the ability to develop and communicate security-related content effectively.
Analytical and attention-to-detail skills, with the ability to review information, identify gaps, and ensure accuracy of documentation and submissions.
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Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else)
Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output
Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact
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Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else)
Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output
Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact
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Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else)
Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output
Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact
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