Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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TikTok Shop operations: Manage product listings, pricing coordination, and campaign setup within TikTok Shop Seller Center.
Plan and execute the TikTok Shop promotional and livestream calendar.
Monitor shop performance (GMV, conversion, order fulfillment visibility) and flag issues early; coordinate with the wider commercial team on pricing and platform campaigns.
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Plan, coordinate and execute video shoots for internal and external clients, including pre-production tasks (scripting, storyboarding, location scouting, scheduling, equipment preparation).
Operate cameras and videography equipment; set up and manage lighting and audio; prepare, transport and maintain production equipment; travel for shoots and events when required.
Produce various video content types (promotional videos, interviews, testimonials, news shorts, piece-to-camera, product videos, POVs, aerial/drone footage, TikTok/Reels, Instagram Stories, short-form content).
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