Diploma or Bachelor’s Degree in Marketing, Communications, Event Management, Business, or a related field.
Minimum 2–3 years of experience in event management, experiential marketing, community engagement, or marketing campaigns (experience in parenting, FMCG, education, or lifestyle industries is an added advantage).
Strong experience in planning and executing end-to-end events, workshops, or campaigns (online and offline).
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Host and appear on camera in short-form video for X (Twitter), TikTok, Instagram, and LinkedIn (market explainers, event reactions, street interviews, community segments)
Present fluently in both English and Mandarin, including switching between them within a single piece of content
Film, self-shoot, and edit (or direct edits of) short-form video from concept to publish, at a cadence of multiple videos per week
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Host and appear on camera in short-form video for X (Twitter), TikTok, Instagram, and LinkedIn (market explainers, event reactions, street interviews, community segments).
Present fluently in both English and Mandarin, including switching between them within a single piece of content.
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