Diploma/Degree in Marketing, Communications, Business, or related field
Experience in digital marketing, with proven ownership of organic content and social media marketing campaigns (agency, SaaS, or education/training industry background preferred)
Hands-on experience running social media marketing campaigns on Facebook, Instagram, and/or LinkedIn — campaign setup, audience targeting, budget management, and optimization for lead generation (not just brand awareness)
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Solid experience across the full social media management spectrum; content strategy, community management, and campaign execution — with working knowledge of paid social advertising.
Comfortable using ad platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) for basic-to-intermediate campaign setup and optimization.
Strong communicator and presenter, confident engaging directly with clients on strategy, performance, and recommendations.
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