MARKETING EXECUTIVE – CAMPAIGN & KOL
Location: Bangi Sentral, Bandar Baru Bangi, Selangor
Salary: RM2,500 – RM4,000 per month
Salary will depend on experience and qualifications.
About Us
Kaharo Jewels is a growing gold and jewellery brand based in Bangi Sentral. We specialise in quality gold jewellery, trendy designs and gold investment products.
We are looking for an experienced and proactive Marketing Executive to join our marketing team. This role will mainly focus on marketing campaigns, KOL/influencer collaborations, brand partnerships, events and campaign execution to increase brand awareness, engagement and sales.
Job Responsibilities
Marketing Campaign Management
- Plan, coordinate and execute marketing campaigns from planning stage until completion.
- Develop campaign ideas and marketing activities based on company objectives.
- Coordinate campaign timelines, deliverables, budgets and required marketing materials.
- Work closely with internal teams to ensure campaigns are executed smoothly.
- Monitor campaign performance and prepare post-campaign reports.
KOL & Influencer Management
- Identify and research suitable KOLs, influencers and content creators based on campaign objectives and target audience.
- Approach and communicate with KOLs, influencers and their management teams.
- Negotiate rates, deliverables, posting schedules and campaign requirements.
- Coordinate product, content and campaign arrangements with KOLs.
- Monitor content submissions and ensure agreed deliverables are completed according to campaign requirements.
- Maintain a database of KOLs, influencers and potential brand collaborators.
- Evaluate KOL campaign performance and prepare campaign summaries.
Brand Collaboration & Partnership
- Identify potential collaboration opportunities with relevant brands, communities, creators and business partners.
- Coordinate collaboration proposals, campaign requirements and deliverables.
- Build and maintain good relationships with external partners and industry contacts.
Events & On-Ground Activities
- Assist in planning and executing events, roadshows, launches and promotional activities.
- Coordinate with vendors, KOLs, partners and internal teams during events.
- Be involved in on-ground marketing activities and ensure smooth campaign execution.
- Visit branches and event locations when required.
Social Media & Content Support
- Work closely with the content and social media team to ensure campaign content is aligned with the overall marketing direction.
- Assist in developing campaign briefs, content requirements and promotional materials.
- Monitor social media trends and identify suitable opportunities for campaigns and collaborations.
Market & Competitor Research
- Monitor competitors' campaigns, KOL collaborations, promotions and marketing activities.
- Keep updated with current social media, influencer and marketing trends.
- Research customer preferences and identify new opportunities for the brand.
Marketing Administration & Reporting
- Prepare campaign briefs, quotations, timelines and other marketing documents.
- Track campaign budgets and expenses.
- Maintain proper records of KOLs, influencers, vendors, partners and campaign activities.
- Prepare campaign performance reports and post-mortem reviews.
Job Requirements
- Minimum Bachelor's Degree in Marketing, Mass Communications, Business, Public Relations, Creative Media or any related field.
- Minimum 1–2 years of relevant marketing experience, preferably in campaign management, KOL/influencer marketing, brand partnerships or retail marketing.
- Experience managing KOLs, influencers or content creators is highly preferred.
- Experience handling marketing campaigns from planning to execution.
- Strong communication and negotiation skills.
- Good coordination and project management skills.
- Able to communicate professionally with external parties, vendors, KOLs and business partners.
- Creative, proactive, organised and able to manage multiple campaigns at the same time.
- Good command of Bahasa Malaysia and English.
- Experience in gold, jewellery, fashion, beauty, lifestyle or retail industries will be an added advantage.
- Proficient in Microsoft Office/Google Workspace; knowledge of Canva and other content tools is an advantage.
- Willing to travel frequently for branch visits, events, roadshows, KOL activities and other marketing-related activities.
- Must have a valid driving licence and own transportation.
- Willing to work outside the office and attend events when required.
What We Are Looking For
We are looking for someone who can take ownership of a campaign from start to finish — from finding the right KOL and planning the collaboration, to coordinating deliverables, executing the campaign and reviewing the results.
Candidates who are highly organised, confident in dealing with external parties and comfortable working in a fast-paced environment are encouraged to apply.
Pay: RM2,500.00 - RM4,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Application Question(s):
- What is your expected salary?
Education:
Location:
Willingness to travel:
Work Location: In person