1. Sales Strategy & Business Planning
- Develop monthly, quarterly and annual sales strategies for Shopee, Lazada, Zalora and the Company website.
- Prepare sales action plans to achieve platform revenue and growth targets.
- Identify opportunities to improve sales, conversion rate, average order value and customer purchase frequency.
- Review historical performance, customer behaviour and market trends to support future planning.
- Develop strategies for both BAU periods and major campaign periods.
- Recommend promotional mechanics, pricing approaches and product focus based on sales objectives.
- Identify underperforming areas and prepare corrective action plans.
2. Platform Performance Management
- Monitor the overall commercial performance of Shopee, Lazada, Zalora and the Company website.
- Review sales, traffic, conversion, customer behaviour and campaign performance by platform.
- Compare performance across platforms and identify opportunities for growth.
- Ensure each platform has a clear sales direction, target and commercial strategy.
- Analyse platform strengths and weaknesses and recommend improvements.
3. Campaign & Promotional Planning
- Lead commercial planning for double-digit campaigns, payday campaigns, mega campaigns, product launches, seasonal campaigns, brand campaigns and clearance promotions.
- Set campaign sales targets and expected performance outcomes.
- Determine suitable product focus, promotional mechanics, vouchers, bundles and pricing strategies.
- Coordinate campaign requirements with Marketing, Merchandising, Livestream, Creative, E-Commerce Operations and other relevant departments.
- Conduct post-campaign reviews and recommend improvements for upcoming campaigns.
4. Sales Analysis & Reporting
- Prepare and present weekly, monthly and quarterly sales performance reports.
- Track actual sales against targets, forecast and budget.
- Analyse key metrics such as sales revenue/GMV, conversion rate, traffic, average order value, units sold, product performance and promotional effectiveness.
- Identify the main reasons behind sales increases or decreases and propose practical action plans.
- Present findings, recommendations and commercial priorities to the HOD and Management.
5. Product & Commercial Planning
- Work with Merchandising and relevant teams to identify products with strong online sales potential.
- Recommend hero products, key products and promotional products for each platform and campaign.
- Monitor product sales performance and identify fast-moving and slow-moving items.
- Support pricing, bundle and promotional strategies based on commercial objectives.
- Ensure sales plans are aligned with stock availability and business priorities.
- Identify cross-selling and upselling opportunities.
6. Sales Forecasting & Target Management
- Establish platform sales targets together with the HOD and Management.
- Prepare monthly and campaign sales forecasts.
- Monitor progress against target and take corrective action when performance is below expectation.
- Break down overall targets into platform, campaign or product targets where required.
- Ensure the team understands current sales priorities and commercial expectations.
7. Market & Competitor Analysis
- Monitor competitor activities across relevant e-commerce platforms.
- Review competitor pricing, campaigns, vouchers, promotions and product strategies.
- Stay updated on platform trends, consumer behaviour and e-commerce developments.
- Identify market opportunities and propose initiatives that can support sales growth.
8. Cross-Department Coordination
- Work closely with E-Commerce Operations to communicate campaign requirements, commercial priorities and execution needs.
- Coordinate with Marketing on traffic-driving activities and alignment of marketing campaigns with sales objectives.
- Coordinate with Merchandising on product selection, stock readiness and promotional priorities.
- Coordinate with Creative on campaign assets, banners and other promotional materials.
- Coordinate with Livestream on product focus and campaign priorities.
- Highlight major campaigns and projected sales volume to Warehouse/Logistics for operational preparation.
9. Team Management & Leadership
- Provide clear direction to team members on sales priorities, campaign objectives and platform targets.
- Guide the team in preparing sales plans, reports and campaign proposals.
- Review team performance and ensure assigned responsibilities are completed effectively.
- Develop the team's analytical, commercial and problem-solving capabilities.
- Encourage accountability, teamwork and continuous improvement.
- Escalate major commercial risks or performance concerns to the HOD or Management.
Pay: RM6,000.00 - RM7,000.00 per month
Benefits:
- Maternity leave
- Parental leave
Work Location: In person