Lead, supervise, and coach the Customer Service (CS) team to ensure high performance and professionalism.
Provide on-the-job training, guidance, and performance feedback to customer service team members.
Handle escalation cases and support team in resolving complex customer issues.
Oversee all incoming inquiries from WhatsApp, TikTok, Facebook, and other channels
Ensure prompt response time.
Review and improve response quality, communication style, and sales approach.
Manage and monitor CRM system.
Ensure all customer interactions are properly recorded, tagged, and tracked.
Set up chat assignment rules, templates, and automation flows.
Generate and analyze reports (response time, conversion rate, lead volume).
Develop, implement, and continuously improve Customer Service SOPs.
Identify workflow gaps and propose improvements to enhance efficiency and customer experience.
Liaise closely with Sales, Warehouse, and Logistics teams to ensure accurate information on stock availability, pricing, and delivery.
Coordinate with Marketing team on campaigns, promotions, and lead handling strategy.
Ensure smooth handover from inquiry → order → delivery → after-sales.
Track and report team KPIs, including response time, conversion rate, number of leads handled, follow-up effectiveness, conduct regular performance reviews and recommend improvements.